Large Retail Case Study

Integration & Opimisation

Integrate metadata from asset production to project management to deliver more dynamic campaigns and achieve greater content velocity

At a glance

Challenges: 

  • Providing specific creative assets to partners and internal users in a timely manner

  • Coordinating asset data between work management and content production and delivery.

  • Scaling asset management and brand standards to meet the demands of a global brand.

Solution: 

  • Adobe Creative Cloud

  • Adobe Experience Manager

  • Workfront Integration

Benefits: 

  • Time Management – optimised time to retrieve assets reduced from hours and even days to minutes.

  • Accuracy – optimising asset search for internal users and partners.

  • Automation – improved automation and scalability to meet global needs.

  • Optimisation – increased the ability to optimise content and campaign
    effectiveness.

Find out more

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