How Guitar Center cut proof management time by over 90%.
Guitar Center is the world’s largest retailer of musical instruments with 230 brick-and-mortar stores across the U.S. along with multiple online storefronts. To fulfil new product releases and promotions across these stores, Guitar Center must deliver a multitude of marketing materials; everything from print ads to postcards; in-store signage, radio and TV commercials, web graphics and more.
At a glance
Challenges:
Relied heavily on traditional hard copies of proofing.
Sluggish process, impacting operating efficiency.
Proofing on hard copies made accountability difficult.
Benefits:
Increased efficiency.
Expedited projects 90% faster.
Documents approved and reviewed in just 15 minutes.
Saved money on paper, ink and manpower.
Accountability has greatly improved.
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