Guitar Center

How Guitar Center cut proof management time by over 90%.

Guitar Center is the world’s largest retailer of musical instruments with 230 brick-and-mortar stores across the U.S. along with multiple online storefronts. To fulfil new product releases and promotions across these stores, Guitar Center must deliver a multitude of marketing materials; everything from print ads to postcards; in-store signage, radio and TV commercials, web graphics and more. 

At a glance


  • Relied heavily on traditional hard copies of proofing.

  • Sluggish process, impacting operating efficiency.

  • Proofing on hard copies made accountability difficult.


  • Increased efficiency.

  • Expedited projects 90% faster.

  • Documents approved and reviewed in just 15 minutes.

  • Saved money on paper, ink and manpower.

  • Accountability has greatly improved.

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